The VP is responsible for finding ways to monitor and grow EXL’s and clients business through the systematic and continual support and guidance of the clients direct marketing strategies. The key responsibilities of this position are to collaborate with internal executive team and client leadership team to establish key business strategies, design test & learn plans, establish and report key metrics, all with the goal of maintaining healthy growth of our clients. The VP, Direct Marketing must provide business leadership to help guide sound business decisions. They will help client develop direct marketing objectives through benchmarking principles, market / economy analyses and key performance metrics to assure clients achieve and exceed required results.
The VP will work closely with the leadership team, practice directors, solution line directors, and account managers to define the strategic plan with metrics, an integrated marketing strategy, protect and refine the brand, strengthen marketing and communications infrastructure and build and implement advanced business development functions designed to achieve revenue targets set by clients.
The VP must be a strong leader with the ability to drive the development and implementation of strategic marketing activities, capable of establishing tactical plans and be accountable for results. This leader will direct the activities of the marketing team, within the group, collaborate with client, and utilize outside vendors, in creating innovative marketing campaigns that build brand awareness, drive leads and increase market share. This role is ultimately responsible for marketing execution including marketing communications (internal &external), thought leadership, marketing materials, digital marketing, lead generation, and events.
Your day to day role will include:
Strategy & Planning
Thought Leadership & Business Development
Branding & Marketing
Management & Leadership
Education and Experience