Exl Service

  • Marketing Business Analyst (Campaign Operations), Decision Analytics

    Job Location US-NJ-Lambertville
    Regular Full-Time
  • Overview

    Marketing Business Analyst (Campaign Operations)


    EXL (NASDAQ:EXLS) is a leading operations management and analytics company that helps businesses enhance growth and profitability in the face of relentless competition and continuous disruption. Using our proprietary, award-winning Business EXLerator Framework™, which integrates analytics, automation, benchmarking, BPO, consulting, industry best practices and technology platforms, we look deeper to help companies improve global operations, enhance data-driven insights, increase customer satisfaction, and manage risk and compliance. EXL serves the insurance, healthcare, banking and financial services, utilities, travel, transportation and logistics industries. Headquartered in New York, New York, EXL has more than 24,000 professionals in locations throughout the United States, Europe, Asia (primarily India and Philippines), Latin America, Australia and South Africa.


    EXL Analytics provides data-driven, action-oriented solutions to business problems through statistical data mining, cutting edge analytics techniques and a consultative approach. Leveraging proprietary methodology and best-of-breed technology, EXL Analytics takes an industry-specific approach to transform our clients’ decision making and embed analytics more deeply into their business processes. Our global footprint of nearly 2,000 data scientists and analysts assist client organizations with complex risk minimization methods, advanced marketing, pricing and CRM strategies, internal cost analysis, and cost and resource optimization within the organization.  EXL Analytics serves the insurance, healthcare, banking, capital markets, utilities, retail and e-commerce, travel, transportation and logistics industries.


    Please visit www.exlservice.com for more information about EXL Analytics.


    The Marketing Business Analyst / Project Manager provides exceptional service and value for clients by providing database marketing services and products. The role requires the ability to work with various internal and external clients to insure project delivery, knowledge of Databases (prefer Oracle SQL query capability), Excel pivot table experience, and self-motivation with an ability to take initiative.


    • Utilize a detailed understanding of RPM database capabilities, products and services, to translate business requirements into functional specifications for new client marketing campaigns and other data processing projects.
    • Develop project plans and quality control procedures, and maintain status logs and schedules in support of database marketing initiatives.
    • Facilitate match merge processing and reporting in support of business requests.
    • Identify, research, and resolve questions and complaints related to products delivered.
    • Contribute to database marketing strategies, testing and execution of client campaigns.

    • Initiate improvements to existing processes and design new processes in support of campaign delivery.


    • Bachelor’s degree in Business, Marketing or related field.
    • 5+ years Direct/Database Marketing Experience
    • Project and client management experience
    • Demonstrated proficiency in understanding the structure and design of relational databases in order to translate client requests into database language for programmers/developers
    • Analytically minded; comfortable with data, response metrics and trends
    • Effectively problem solve; analyze problems and produce a viable solution
    • Comfortable working in Microsoft Excel and with Pivot Tables
    • Basic knowledge of Oracle SQL a plus – read/write basic select statements
    • Highly motivated and can work collaboratively with others in a fast paced environment
    • Able to effectively manage multiple projects at any given time, under pressure while working quickly to develop clear priorities
    • High attention to detail with focus on quality and compliance
    • Takes initiative, and engages is continuous self-directed learning
    • Effective oral and written communication skills

    What we offer:


    • EXL Analytics offers an exciting, fast paced and innovative environment, which brings together a group of sharp and entrepreneurial professionals who are eager to influence business decisions. From your very first day, you get an opportunity to work closely with highly experienced, world class analytics consultants.
    • You can expect to learn many aspects of businesses that our clients engage in. You will also learn effective teamwork and time-management skills - key aspects for personal and professional growth. 
    • Analytics requires different skill sets at different levels within the organization. At EXL Analytics, we invest heavily in training you in all aspects of analytics as well as in leading analytical tools and techniques.
    • We provide guidance/ coaching to every employee through our mentoring program wherein every junior level employee is assigned a senior level professional as advisors.
    • Sky is the limit for our team members. The unique experiences gathered at EXL Analytics sets the stage for further growth and development in our company and beyond.


    EEO Statement



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